Monetization Checklist v01

Monetization Checklist From ExpandoVision.com

Below is a list of different ways that one can monetize (make money) from a blog, website, app, or other piece of Intellectual Property (IP).

Some of these can apply directly to any type of IP you are considering without having to adapt them at all, others may take a bit of creative thinking to adapt to your situation, and others just won't be applicable. Hopefully though, there are enough methods listed here that you can find ways to monetize anything.

Some forms of monetization become pieces of IP in their own right and can be monetized separately and additionally. And some of these methods build on each other, for instance, if you have a blog or site or app which attracts an audience and you can get some of them to give you their contact information, then you have a list which you can contact on a regular basis with a "newsletter", and place ads in the newsletter, and invite those folks to off-line events which can in turn have programs and lots of other "products" that all have their own methods of monetization being used.

This list is not comprehensive and we are constantly adding to and updating it. Please tell us if you know of other monetization methods which should be included on this list. Thanks.

For the latest version, as well as free assistance in applying these in your specific situation, contact us at admin@ExpandoVision.com. We even have some "Done For You" options where we do all the work and you just collect the profits.

This list is presented in no particular order.

We suggest that you skim through the whole list from time to time as you may find that your situation has changed and that some things that seem like they didn't apply before, may be applicable now, or you may find that reading an idea that is seemingly unrelated sparks an idea for something that can be quite lucrative for you and your organization.

 

Advertising Options

 

1. AdSense = targeted text, video or image advertisements placed on your page and administered by Google
2. Ad Networks = a company that connects advertisers to web sites that want to host advertisements
3. Display Ads = a large advertisement that features eye-catching type or illustrations
4. Interstitial Ads = Ads that appear between two content pages. Also known as transition ads, intermercial ads and splash pages.
5. Bounce-Back Ads = Promotion included in a merchandise shipment that asks the buyer to make another purchase from the same seller.
6. Widget with Geo Local Ads = An application that occupies a portion of a webpage and does something useful with information fetched from other websites and displayed in place. Show ads to your visitor based on Geo Location and multiple conditions of visited pages
7. After Download Page Ad = after one downloads and/or installs a program or app a page can be displayed indicating success and you can display ads on that page
8. Splash Page Ad = A branding page before the home page of a Web site.
9. Pre-Post or Post Action Ads = Ads that appear after a visitor fills out a form like for a comment or forum post.
10. Context Ads = An ad that is displayed based on the content found where the ad appears.
11. "Thank You" Page Ads = Ad displayed on your purchase or sign up confirmation page.
12. Exit Traffic = Ads displayed when the visitor leaves or logs out of the site/app.
13. Popup Ads = Ads displayed in new web browser windows or GUI display area that show up over the main display.
14. Popunder Ads = Ads displayed in new web browser windows or GUI display area that show up behind or under the main display.
15. Page Peel Ads = Ads displayed in GUI display area that show up when the user clicks and drags the corner of the page.
16. Notification Bar Ads = Ads displayed in a notification bar at the top of the page.
17. Classified Ads = Small messages grouped under a specific heading/classification.
18. Affiliate = Performance-based: promote a merchant’s product/service and get remunerated for every sale, visit, or subscription sent to the merchant.
19. Direct Ad Sales = Sell ads direct to the company whose ad you are running rather than through an ad network.
20. Sponsorships = a person or organization who pays for a specified package of privileges usually related to having their name and/or logo featured prominently in the marketing materials of the event/activity/thing they are sponsoring.
21. Newsletter Display Ads = Ads that are displayed in your newsletter.
22. Newsletter Contextual Ads = Links on keywords in context from your newsletter to the advertisement.
23. Newsletter Classified Ads = Classified ads run in your newsletter.
24. Sponsored Articles In Your Newsletter = Articles that are included upon a fee being paid by the client who wants it run.
25. Newsletter Solo Ads = Messages sent to your newsletter subscribers where the ad is the entire message.
26. "Powered By" Listings = Listings and links which state "Powered By" followed by the name of the sponsoring organization/technology with the link going to a page/ad devoted to info about that organization/technology.
27. Product Placement = Branded products featured in prominent places in your content.
28. Cross-Promotions = Trade promotions with other list owners. You promote their offer, they promote yours.
29. Playbill Display Ad = Display type ads in your Playbill or Event Program
30. Playbill Bounceback Ad = Display type ads in your Playbill or Event Program that forwards people back to a web page on your site.
31. Playbill Classified Ad = Classified ad section of your Playbill or Event Program.
32. Playbill Sponsored Section = Articles or features in your Playbill or Event Program that are sponsored by a paying client.
33. Playbill Contextual Ad = URLs next to key words in the content of your Playbill or Event Program.
34. Ride Along Ads = Include flyers, brochures, or other printed material in any packages, bills, or other direct mail pieces you send to a physical mailing address.

 

Non-Advertising Related Monetization Methods

 

35. Surveys = Ask your audience questions to discover their thoughts, feelings, opinions, and other insights on behalf of paying clients.
36. Joint Venture Deals = Join forces and pool your resources with other companies to get more of what you want.
37. Retargeting User Data = When someone doesn't buy, some ad networks can display relevant ads to them based on their previous Internet actions to try to get them to come back.
38. Aggregated Data = Information is gathered and expressed in a summary form.
39. Business Intelligence Reports = Report an analysis of your data to help people make business decisions.
40. Syndicated Content = Content that is automatically transmitted for an agreed-upon price to partners who can republish it.
41. Paid Guest Posts = Charge people who want access to your audience to post their article on your blog/site.
42. Paid Reviews = Get paid to review products and services.
43. Branded Specialty Merchandise = Sell specialty merchadise (t-shirts, apparel, mugs, posters, etc.)branded with your logo/message.
44. Memorabilia = Sell collectible ephemera from your events and other activities, may even be autographed.
45. Newsletter Subscription Fees = Charge a subscription fee for your newsletter.
46. Subscription Fees for Premium Content = Let people pay for special content and access privileges.
47. Resource Directory Listing Enhancements = Have a resource directory and allow people to pay for special enhancements to their listing like bolded and/or enlarged/colored text, adding a picture, premium placement, etc.
48. Verified Listing = Charge for verifying that the business info provided is accurate and have a logo signifying the fact that it has been verified.
49. Marketplace = Have a section of your site/app where users can buy and sell things amongst each other while you facilitate transactions and collect a transaction processing fee, along with listing enhancement fees.
50. Expert Marketplace = Have a place on your site/app where experts can promote themselves, you can facilitate transactions and collect a transaction processing fee, along with listing enhancement fees.
51. Platform Licenses = License the system you use as a platform for others to use and build money making ventures on as well.
52. Software Development Kit (SDK) = Sell a package that enables programmers to develop applications for your platform.
53. Application Programming Interface (API) = Provide developers with programmatic access to your proprietary software application.
54. W3C Widgets = Zipped version of a website made available for mobile devices.
55. Logo & Trademark Licenses = Sell others the right to display your logo and/or trademark(s) on their products.
56. Paying for New or Extra Features = Those who want new or extra features, or other changes to your standard offering can pay for them.
57. Paying to Remove Ads = Those who want to experience your content without seeing ads, can pay to have them not displayed.
58. Supplier Subsidies = get paid for acting as a third-party supplier to other firms.
59. Customized Versions = Those who pay can have a version of your offering customized just for them.
60. White Label Licenses = Allow someone to put their own name or brand on your product, and call it theirs for a fee.
61. Private Label Rights Licenses = Allow someone to edit, break down, combine with other products, put their own name or brand on your product, and call it theirs for a fee.
62. Resale Rights = Allow someone, for a fee, to sell your product and keep 100% of the selling price.
63. Master Resale Rights = Allow someone, for a fee, to sell your product and keep 100% of the selling price, and to sell the right to resell it to someone else.
64. In-App Purchases = Allow users to make purchases from within your application after it is installed typically to to access special content or features in the app.
65. Naming Rights = Sell the right to name something for a particular period of time.
66. Tips = Allow people to give you money for giving them great service or information.
67. Tip Jar Management Fees = Allow people to give money to those who give them good information and/or service via your site, and you collect a percentage of it for managing the process.
68. Donations = Allow people to give you and/or your cause money.
69. Support = Charge for some of the support options you provide.
70. VIP Services = Allow someone to be designated a "Very Important Person" and get special privileges for a fee.
71. Own Products = Create your own products and sell them.
72. Email List = Build a list of people's email addresses so you can send them additional messages and offers from both yourself and others.
73. Direct Mail List = Build a list of people's mailing addresses so you can send them additional messages and offers from both yourself and others.
74. Speaking = Get paid to speak to groups of people.
75. Consulting = Offer personalized solutions to others, both individually and in groups, for a fee.
76. Coaching = Offer personalized assistance to others, both individually and in groups, on an ongoing basis for a fee.
77. E-class = Create a class that teaches people to master a particular topic for a fee.
78. Home Study Course = Package your information about how to master a particular topic into a course that someone can study wherever and whenever they want.
79. On-Line Events = Host events on-line like webinars, chat sessions, and conference calls that people can participate in for a fee.
80. Off-Line Events = Host events off-line like meetups, parties, seminars, etc. that people can participate in for a fee.
81. Trade Show = Host an event which people can attend that includes seminars, an exhibitor marketplace, keynote sessions, etc..
82. Reward Points = Give people points as a reward for taking certain actions, and allow them to redeem those points for special prizes.
83. Virtual Currency = Create your own medium of exchange that people can use to buy and sell goods and services through your system.
84. Scrip/Gift Certificates = Issue your own gift certificates or scrip that people can redeem for goods and services on your system.
85. Gift Cards = Issue a debit card that is refillable and can be used to purchase goods and services on your system.
86. Credits = Charge a fee for giving them additional plays or uses of your products/services.
87. Listing in the Credits = Charge a fee for listing their name in the credits/acknowledgements. Enhanced listing fees can apply here as well.
88. Administrator's Seat = You can charge those whom you would give special Administrator privileges a fee to process their application.
89. Special Advisors = Give certain people the designation of being a Special Advisor and charge them for the privilege.
90. Reputation Management Fees = Charge a subcription fee to alert the subscriber of any mention of their company name in your forum so they can manage their reputation effectively.
91. Slice and Dice Conversations = Reformat your forum postings and/or blog comments into reports that allow you to understand the overall trends better and charge for a subscription to these reports.
92. Analytics Reports = Format the numbers related to your blog/community (posts, traffic data, members, etc.) into reports that you can send to paid subscribers to help with their market analysis efforts.
93. Data Mining Privileges = Allow marketing companies to search portions of your database for a fee. (To keep within your Privacy Policy do not include names and other personally identifying info in the searchable fields.)
94. Mobile Phones = Cell service providers pay to have your content on their phones.
95. Validation Business / Recommender Community Studies = Industry participants pay you to conduct surveys of your community members and rate each company against their competition.
96. Business Validation and Recommendation = Charge a fee to do a background and/or address validation check on businesses to make sure they are who they say they are, and post an icon designating which companies in your marketplace have been validated by your firm.
97. Virtual Currency/Foreign Exchange = You can conduct an exchange whereby members can trade your virtual currency for other types of currency whether government issued or issued by other virtual currency issuers.
98. Kudos = Rewards in virtual currency & member contributions, your company collects an administrative fee for such rewards.
99. Videos for Television Stations = Create short videos of some of the topics you cover and sell them to television stations for "filler material".
100. Broadcast Rights = Allow television and radio crews to broadcast your events for a fee.
101. Recording Rights = Allow someone to record your events for a fee.
102. Translation Rights = Allow someone to translate your material into a different language for a fee. They can collect a royalty when their translations are sold.
103. Foreign Marketing Rights = Allow someone to market your material in foreign markets for a fee.
104. Not-For Profit Management Fees = Setup a non-profit organization to act as a charity and/or political lobbying organization in the area of interest to the community. Collect management fees.
105. Prepaid Credit Cards = Partner with a credit card company like Visa or MasterCard to issue a prepaid credit card to your members. Collect application, setup, processing, annual managment, loading, ATM access, and other fees.
106. Seal of Approval = Create a "Seal of Approval" or "Recommended by" stickers that can be licensed to companies that qualify and pay a fee. Charge a small fee for every package your seal/sticker is placed on.
107. Business Idea Research = Read the forum and comment postings to see what other business opportunities can be gleaned from the complaints and other observations. You can package these up and make them available explicitly to your members and others.
108. Investment Opportunity Research = Look in the forum, comment, and marketplace postings for cues as to how third party investment opportunities are likely to perform and then invest accordingly.
109. Float = The time between when purchasers pay and you have to pay wherein you can invest the money they have paid in and collect interest on it.
110. Swag Bag = Bundles of sample products and other "gifts" that are distributed to new members and at events.
111. Swag Bag Inclusion Fee = Charge a fee for the privilege of businesses contributing a sample product to the "swag bag" that you distribute to new members and at your events.
112. Performance Rights = Allow someone to perform your work in public for a fee.
113. Coregistration = Sign people up to additional lists when they sign up for yours for a fee collected from each additional list owner.
114. Digitization Fees = Fees you charge when you convert something from analog to digital format.
115. "Shout Out" to = Charge a fee for mentioning someone's name in your content.
116. Special Requests = Charge a fee for any special requests made like when radio stations play your favorite song upon request.
117. Producer Credit = Give someone credit as a producer in your project in exchange for their contribution. You can have different levels of "Producer" for different levels of contribution (Executive Producer, Associate Producer, Producer, etc.). Charge extra for listing enhancements that change the way their name/credit is displayed (only credit one the screen, bolded, sized bigger, different font, etc.)
118. Outbound Affiliate = Charge a fee for allowing people to be affiliates for certain products/services.
119. Outbound Affiliate Breakage = Affiliates who have made sales but are subsequently disqualified from receiving the commission. Their commissions can be absorbed by the company.
120. Outbound Affiliate Start Up Kit = Charge affiliates for the materials they need to get started.
121. Outbound Affiliate Training = Charge affiliates for the training and training materials they need to improve.
122. Outbound Affiliate Events = Host events especially for your affilates. Monetize them using the various methods associated with events.
123. Playbill = Charge a cover price for the printed program or guide to an event or special activity.
124. Returns & Exchange Fees = Charge a fee if someone wants to return or exchange an item.
125. Setup Fees = Charged for settting up the account and or service.
126. Termination Fees = Charged when someone wants to end the service early.
127. Expiration = Charged when the service ends normally.
128. Interest = Charged to the payee on any funds held in trust.
129. Shipping & Handling Charges = Fees charged to process an order and physically ship it to them.
130. Restocking = Fees charged when a product needs to be put back on the shelf and otherwise prepared for resale.
131. Special Order = Charge extra for orders that need to be customized in some way.
132. Rush Charges = Charge extra for orders that need to be expedited.
133. Certification = Teach someone to do what you do, certify them, and charge for the certification. You can also charge for annual license renewal.
134. Pit/Backstage Pass = Allow people backstage or in the place where the magic happens during an event for a fee.
135. "Making Of" Videos = Shoot videos of how you made something and the thinking that went into it. Sell the videos themselves, and monetize them using some of the other methods on this list for additional profits.
136. Backstage Tour = Allow someone to tour your facilities for a fee.
137. Backstage Tour Videos = Shoot a video of a tour of your facilities. Sell the videos themselves, and monetize them using some of the other methods on this list for additional profits.
138. Honorary Crew Member = Allow someone the privilege of being designated an "Honorary Crew Member" and charge for the special privileges you give them pertaining to that.
139. Test Drive = Charge a fee for allowing someone to test out your product for a trial period.
140. Role In Movie/Video = Allow someone to appear in your video and charge for the privilege.
141. Character Name In Story = Name a character in your story after someone who pays for the privilege.
142. In-Kind Consideration = Collect goods and services that you would otherwise have to pay for, and/or things that you can trade and/or sell instead of collecting cash.
143. Treasure Hunt = Participants can pay an entrance fee to get clues that lead them to a prize.
144. Scavenger Hunt = Participants gather info from the web and/or items offline that can be used to barter with and/or to build assets.
145. Funding Sources = collect a fee for referring people to financing options.
146. Global Expansion = expand your offerings into other markets around the world.

 

Black Hat = Discouraged Methods = Do NOT Use

Basically these are methods that do things the user doesn't expect or want, steal from someone else, and/or have you act in ways that are less than honest and good.

These methods may be quite lucrative, but they can put you in a compromised ethical position so we strongly suggest you avoid them, especially as there are so many better and legitimate ways to monetize your IP as listed above. These "Black Hat Methods" are only included here for a sense of completeness and to inspire your creativity some more.

If you do figure out variations of these that are ethical and actually add value for everyone, please let us now so we can include them in the next version of this checklist.

Also, please tell us if you know of other monetization methods which should be included on this list. Thanks.

1. Bad Bundling = Bundle with other add-ons or software the user didn't ask for or expect. (NOTE: Bundling can be just fine if you tell the user ahead of time what to expect. We recommend that if you do want to bundle other things with your main product/service, that you make it easy for the user to opt out if they so desire. That way you can get the best of both worlds, the chance for money from your bundling partner, as well as the good will of your user.)
2. Hush Money = Money you collect to keep silent about a particular topic or issue.
3. Native Ad Switching = Changing existing ads without notifying the user so as to collect on the click-through fees and/or affiliate commisions.
4. Search Engine Switching = Changing user's search engine in exchange for a fee from the search engine or other agent without notifying the user.

 

Special Offers From ExpandoVision, Inc.

Free Strategy Session

While the above list may seem a bit overwhelming, we can help you chop it down to size and figure out how to get started right away with implementing just a few methods that are readily applicable to your specific situation and should give you some positive results immediately.

This is accomplished via a free call via phone or Skype.

On that call we will discuss your current situation as well as where you would like to get to, and develop an easy to follow step-by-step plan for getting you there.

The call is free and can be scheduled at a time that is convenient to you. So contact us at admin@expandovision.com today and let us know when a good time would be to connect with you.

Expanded Monetization Methods Report

You are currently reading the basic Monetization Methods Report which lists over 140 ways you can make money off of a website, event, or other intellectual property.

While this is a good place to start, our Expanded Monetization Methods Report has additional ways you can profit including:

• 21 Fundamental Profit Patterns = Many business owners get so focused on one or two that they forget the rest and leave lots of money on the table.
• 8 Dimensions To Consider To Pry More Profits From Your Business = Dramatically grow your business by expanding your vision and seeing potential profit pools hidden in plain sight.
• 38 Rights You Can License For Profit = Review this list for more free IP that you can profit from.
• 11 Ways To Charge For Your IP = Cash may be king, but don't forget these other methods and you can be collecting even more.
• 7 Factors For Perfect Pricing = Now that you have products, how much will you charge for them?
• 29 Payment Terms To Negotiate = Price is just the starting point, these terms will help you decide how to collect what is due to you.
• And More!

If this Expanded Monetization Methods Report would be of interest to you then let us know at admin@expandovision.com, Subject: Expanded Monetization Report.

Also let us know if you would like access to a listing of companies that can help you implement each of these monetization methods.